"Cape Town during the Spring Festival to Chinese tourists, hotels generally
have scheduled a year in advance. want to Golden Week in Cape Town, also needs
at least six months in advance of arrival." South Africa "through Africa"
??Travel Wang Gang, deputy general manager, said to the reporter: "The hotel is
relatively short, to some extent, limit the ability of Cape Town to accept
visitors." Data
Urent house
in shanghainited Nations World Tourism Organization show that international
tourists travel to Africa in 2012 topped 50 million pshanghai rent houseassengers, this
figure is expected to reach 85 million in 2020. In addition, the African middle
class population is expected to reach one billion in 2050, which will be the
birth of a large number of local tourists.
With the recent rapid
development of the tourism industry in Africa, its weak infrastructure and
tourism related industries also highlights the problem behind it. South African
news website reported that 24 hours, the internationally renowned hotel brands
currently penetration is still very low in Africa, the second largest oil
producer in Africa, the Angolan capital, Luanda has not yet built an
internationally renowned brand hotel. Smell this opportunity, the global hotel
giant began to turn Africa into a new battleground competition.
South
Africa, "Business Daily," the article said, including Marriott, Hilton,
Starwood, Intercontinental Hotels and other industry giants have been or are
planning to expand in Africa. Late last year, Marriott International Hotel Group
and hapartment rent
shanghaias 116 stores in seven countries in Africa Protea Hotel Group signed
a letter of intent to acquire, the two sides are expected to complete the deal
in the first quarter of this year. This will increase to 23,000 Marriott number
of rooms in Africa to accelerate its expansion process in the African hotel
market.
A survey shows that in 2013 there are 207 new hotels planned to
build on the African continent, and by 2017, Africa or will add 40,000 hotel
rooms. Among them, Lagos, Nigeria will be the fastest growing city in Africa,
there are more than 4,000 hotel rooms are being developed. In addition, the
Egyptian capital Cairo, the Nigerian capital Abuja and Nairobi, Kenya, are
internationally renowned hotel brand expansion priority.
However, the
number of visitors to improve just one of the major causes of the hotel giant to
accelerate the penetration of Africa. South Asia and the Far East Heritage Hotel
Group Public Relations Officer leaves Hay said the reporter, the hotel, the
highest profit margins in fact, not tourists, but local and foreign businessmen.
IMF expects economic growth in sub-Saharan Africa, 6% after 6.5% in Asia, much
higher than the level of 3.6% in the world. Rapid economic development of the
African continent and from a large number of growth-promoting Lagos, Nairobi,
Johannesburg, Luanda and other major commercial cities of local and foreign
businessmen, they not only stay for a long time, and the ability to pay far
beyond the ordinary tourists, which makes They became the hotel industry in the
eyes of "fragrant steamed bun." Some media said that it is difficult to find for
less than $ 500 a night hotel rooms in Luanda business.
However, the
"Business Daily" article said, available on the African continent and select
international hotel giant mergers and acquisitions of local brands is very
limited, most of them still need to build from scratch, which gives their
expansion in Africa pose a very challenge. In general, the efficiency is very
low in Africa to build the hotel, the construction of a hotel in South Africa,
East Africa generally require 3-4 years in West Africa and even take more than
six years. This means that investors will have to wait about 10 years before
they could return. In addition, the African continent about 10 million people
scattered in 54 countries, they have different legal systems and languages,
management systems and operational modes require local conditions, these factors
also greatly enhance the operational cost of the hotel in Africa.
